About

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The Standard of Originality, For Collectors Only

George Smith was born in 1981 in Detroit, Michigan. He grew up loving cars and shoes. After the ups and downs of the automotive crisis, George left his job at Ford Design Studios and decided to explore his creative talents. In 2015, he took out a notebook and began sketching shoe designs for Chuck Taylors. At that moment, his passion was sparked. He had beautiful, one-of-a-kind ideas for custom shoes. He wanted to create something for individuals that “Ain’t for Everybody”, each showcasing a distinct style. After taking footwear design classes in Los Angeles, George’s eye for unique shoe designs led him to design in competitions hosted by Big Sean and Puma. He has sustained relationships with the best in the business and has perfected his craft. Own a product made solely for you.

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